Red card to the weekly Trends Business Magazine. In an article released today, the journalist Christine Scharff uses our imagery without credit or even mention the Collective Petition pending. Not very elegant ... In addition, the legend says "A red airplane at Tesco , while the No. 1 British supermarkets has never specified what color would the airplane on which he intends soon dress up the products it is important by air. Or how to force reality to which it sticks to the image you chose to publish ...
Finally, the label bears a logo that aircraft will be transient. As explained in detail Guardian, Tesco wants to develop a "CO2 label" more ambitious: it should reflect the full life cycle of each product. To achieve this, Tesco has announced its intention to fund researchers at Oxford University for which they are working on a system for measuring CO2 footprint "universally accepted and easily understood" . Tesco may soon realize its plans and be emulated worldwide.
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